![Andy Warhol, Moon Explorer, 1983 - Courtesy Vertes Modern, Zurich]( "Andy Warhol, Moon Explorer, 1983 - Courtesy Vertes Modern, Zurich")
Andy Warhol, Moon Explorer, 1983 - Courtesy Vertes Modern, Zurich
is one of Europe's most prestigious modern and contemporary art galleries. Founded in 1994, its exhibition spaces in Zurich and Salzburg showcase some of the most iconic, museum-quality works of art spanning the past 150 years. Earlier this year, Bennet Vertes foundedÂ
Vertes Modern in the heart of Zurich with a fresh program of art to appeal to younger collectors. I met the younger Vertes at the start of Autumn, in Zurich...
-
MuseumViews - How long have you been with Salis & Vertes ...?
![]( "Bennete Vertes, Vertes Modern, Zurich")
Bennet Vertes â I finished my MBA in London at the beginning of this year and then a few months later I entered full time into our family business. Over the past years, I traveled with my father and participated in many fairs, such as Art Cologne and TEFAF. I sold my first painting when I was 16, about 10 years ago. A painting by Marc Chagall, which was my motivator to enter the art world.
MV - When (& why) did you decide to found Vertes Modern?
BV âI saw the opportunity to create Vertes Modern with a new product spectrum aiming at a younger target audience. I launched a new website, collected more art, enrolled at new fairs and worked on a new marketing concept. I launched the company 3 months ago.
MV - How is Vertes Modernâs program different from Salis & Vertes'?
BV - Vertes Modern focuses on modern, pop art and contemporary art whereas the artistic focus of Salis & Vertes is shown on pieces of Impressionism, Fauvism, German Expressionism and Ãcole de Paris.
![Damien Hirst, Opium, 2000, Courtesy Vertes Modern, Zurich]( "Damien Hirst, Opium, 2000, Courtesy Vertes Modern, Zurich")
Damien Hirst, Opium, 2000, Courtesy Vertes Modern, Zurich
BV - I use social networks, such as Facebook, twitter and LinkedIn as well as e mail newsletters to keep international clients updated. Besides, I leverage the existing clientele of Salis & Vertes who has responded very positively to the new launch of Vertes Modern. Also, I grew up in Geneva and London and feel rather European. I have international art and target an international clientele.
CONTINUED...
-
** For more news and engagement, please join Homa Nasab & guest contributors @ MuseumViews on Facebook & Twitter **
Bennet Vertes â I finished my MBA in London at the beginning of this year and then a few months later I entered full time into our family business. Over the past years, I traveled with my father and participated in many fairs, such as Art Cologne and TEFAF. I sold my first painting when I was 16, about 10 years ago. A painting by Marc Chagall, which was my motivator to enter the art world.
MV - When (& why) did you decide to found Vertes Modern?
BV âI saw the opportunity to create Vertes Modern with a new product spectrum aiming at a younger target audience. I launched a new website, collected more art, enrolled at new fairs and worked on a new marketing concept. I launched the company 3 months ago.
MV - How is Vertes Modernâs program different from Salis & Vertes'?
BV - Vertes Modern focuses on modern, pop art and contemporary art whereas the artistic focus of Salis & Vertes is shown on pieces of Impressionism, Fauvism, German Expressionism and Ãcole de Paris.
