One jacket has inspired 32 photographs that will all be on show, and for sale, in a private exhibition that will benefit The American Foundation for AIDS Research (amfAR).
They depict Moncler’s iconic Maya duvet jacket in various scenarios — worn by a ballerina in one and a cat in the other; reappropriated as garbage bags; or as an absent-minded prop while strolling in a naturalist, woodsy landscape.
The images in the exhibition, titled Art For Love, were lensed by some of the world’s greatest photographers, including David Bailey, Patrick Demarchelier, Peter Lindbergh, Steven Meisel, Bruce Weber, and Annie Leibovitz, to name just a few, and curated by Fabien Baron.
The aim of the show is to convey “love as the bedrock of life for all human beings,” said Moncler, and to examine the strength and beauty of that emotion from different and sometimes contrasting points of view, all while focusing on a single object.
“If you want to see what the top photographers are doing today, all of them together in one place: it’s all right here in more than thirty distinct images freely interpreting the Moncler jacket,” said Baron.
Proceeds from the sale of the photographs, which will be held via silent auction on September 11 in New York, as well as on Paddle8.com, will go toward funding the ‘Countdown to a Cure’ project, which aims to find a cure for AIDS by 2020.
“We’re grateful to Moncler for involving some of the world’s best photographers in this outstanding project,” said amfAR’s CEO Kevin Robert Frost. “In addition to raising funds for AIDS research, I hope that the ART FOR LOVE exhibition will inspire others to support amfAR and the fight against AIDS.”
To view some of the images in "Art For Love," click on the slideshow.
