Pomellato has launched three film shorts that show off its iconic jewelry as well as showcase young Italian filmmaking talents. Titled “Pomellato Icon Movies,” the shorts feature the Nudo, Capri, and Sabbia rings, interpreted through different stories, personalities, and styles by Francesco Carrozzini, Filippo Silvestris and Pierluigi Ferrandini, and Alex Tacchi respectively.
It's a fittingly refreshing move for the Italian jeweler known for bold, contemporary designs that resemble polished marbles or sugar cubes rather than classical, highly faceted gemstones. In fact, it said the films embody the Pomellato spirit of fostering creativity and new possibilities for distinctive communication, as well as nurturing new talent.
In the hands of Carrozzini — a photographer and film director known for his portraits of boldfaced names like Morgan Freeman, Keith Richards, Jeff Koons and Marina Abramovic, as well as filming the music video for Beyonce's single "Jealous" — Nudo is conceptualized as a modern take on "Orlando" by Virginia Woolf; a stylish piece playing with light and shadow conveying transformation and female empowerment.
Capri taps on the southern Italian island for which it is named, exploring the color of the Mediterranean sea, nostalgia of good times shared with family, and the memory of a childhood love — all co-directed by Silvestris and Ferrandini as a languorous, sun-dappled summer dream.
Sabbia, meanwhile, is a darker tale of how a single grain of sand can hold history, both small and great, across the universe. Tacchi's fantastic special effects journey of black-and-gold meteorites shooting through outer space culminates on the sparkling surface of the Sabbia ring.
