Zona Maco Mexico Arte Contemporaneo, the most prominent contemporary art fair in Mexico, now in its 11th edition, will run February 5-9 at Centro Banamex.
Fair organizers are hoping to top last year’s attendance of 40,000 with an ambitious schedule of events at nearby galleries and museums, as well as onsite conferences and seminars on architecture and contemporary art. The fair itself features five sections: the main area, “New Proposals,” “Zona Maco Sur,” “Design,” and “Modern Art.” Events include visits to art galleries, museums, and private spaces such as the JUMEX Collection.
This year, Zona Maco’s iconic “skull” logo got a makeover from Cadena+Asociados Branding, which took its inspiration from Huichol art as reflected in the new, vivid color pattern and ornamental style.
Another feature of the fair that will continue for the third consecutive year is a program aimed at newer collectors, “Menos de 2,500 dólares,” through which all of the fair’s participating galleries offer art for under $2,500 (30,000 Mexican pesos). Beginning this year, all such pieces will be marked with a distinctive burgundy tag. Fair director Zélika Garcia spearheaded the section in 2012.
A new fair making its debut this year is Material Art Fair (February 6-9), which will focus on emerging art and will be held at the Hilton Mexico City Reforma in Mexico City’s Centro Histórico. Material will feature 40 invited galleries, project spaces, bookstores, and non-profits.
Click on the slideshow to see images of work that will be featured at Zona Maco.
