Pirelli is marking the 50th anniversary of its iconic calendar, which for half a century has featured beautiful women captured by 31 world-renowned photographers. Several events, exhibitions and publications are being organized to celebrate the calendar, which was first published in 1964.
Addressing an audience of top models, reporters and other guests, Pirelli chairman Marco Tronchetti Provera said the anniversary was an important one for the company, “today is very special for Pirelli, it is special because we are marking 50 years of tradition, 50 years of history of our company during which there was an interruption due to the ten years of oil crisis and therefore altogether we've produced 40 calendars.”
Model Carmen Kass who appeared in the 2001 calendar, described the experience as a unique one, “it somehow shows the motion through the time, that our society has envisioned and seen women through the time and I think that makes it very very special.”
Breaking away from past practices, the company has not produced a new calendar for 2014, but instead decided to release the unpublished 1986 Pirelli Calendar created by Helmut Newton.
