Tommy Hilfiger is readying his Californian girl for a day at the beach with a Spring/Summer 2014 collection filled with scuba, surfing and skating references.
Hilfiger celebrated endless summer for his Spring/Summer 2014 collection on Monday presented at an off-site venue of Mercedes-Benz Fashion Week (MBFW) in New York.
Staying true to his theme, his California-inspired collection was presented on a makeshift beach complete with a boardwalk runway that cut through large sand dunes.
For spring, the designer known as the King of Prep took his cues from the active lifestyle of the West Coast.
His color palette ranged from saturated brights to sun-washed pastels.
Wetsuit-style mini dresses opened his show that reimagined American classics such as the polo, the barracuda jacket, sports jersey, and bowling shirt.
Tommy Hilfiger, says: "We have done nautical, we have done rock star, we have done all sorts of different things but really never nailed the modern California influence."
His favorite fabric for the season is neoprene, a stretchy synthetic material favored for workout clothes and outerwear that he used throughout his collection.
Hilfiger is among over 100 designers showcasing at MBFW that will run until September 12.
