On Wednesday the Fondazione Prada’s Grand Canal palazzo, Ca’ Corner della Regina, opened its new exhibition, a restaging of the seminal 1969 exhibition “When Attitudes Become Form” at Bern’s Kunsthalle, with a private preview and dinner, followed by a cocktail party. Titled “When Attitudes Become Form: Bern 1969/Venice 2013” and co-curated by architect Rem Koolhaas, artist Thomas Demand, and curator Germano Celant, the show features many of its predecessor’s original artworks, which included major pieces by conceptual and performance artists, members of the Arte Povera movement, and other cutting-edge currents.
In attendance at the lunch and preview were just about every major art world figure imaginable, including the man of the hour, 2013 Venice Biennale curator Massimiliano Gioni, Tate director Nicholas Serrota, Metropolitan Museum director Thomas P. Campbell, MoMA PS1 director Klaus Biesenbach, L.A. MOCA director Jeffrey Deitch, collectors François Pinault and Victor Pinchuk, über-curator Hans Ulrich Obrist, dealer Larry Gagosian, artists Cindy Sherman, Anish Kapoor, Tacita Dean, Olafur Eliasson, and Damien Hirst. Artists from the original exhibition who were also on hand included Daniel Buren, Joseph Kosuth, Lawrence Weiner, and Gilberto Zorio. Land artist Walter De Maria, participating remotely, recreated his 1967 piece “Art by Telephone,” dialing into the exhibition, where Miuccia Prada was the first to answer his call.