Yeasayer may be an established indie band after two critically acclaimed and relatively popular albums, but that's not stopped them from coming up with a novel (and attention-grabbing) way of promoting their new album, “Fragrant World.” The Brooklyn-based group is giving fans a chance to listen to the album three weeks before it August 21 release date -- they're just making them put in a little work, with an internet scavenger hunt.
Using their Twitter account (and that of their label Secretly Canadian) the band has released clues as to the whereabout of video vignettes for each of the album's 11 tracks. The clips are scattered across a slew of sites, covering everything from music (Rolling Stone) to technology (Wired) to comedy (Tim & Eric). The clips, all by artist Yoshi Sodeoka, are collectively being called “Preemptive Self-Commissioned Yeasayer Vortellung or Track Visualizer.” Each one has a ethereal and psychedelic feel that fits both the music and the overall quasi-futuristic mystic vibe the band has been cultivating since 2010's "Odd Blood."
But forget the hunt. We've embedded each of the 11 videos below. One note: The album preview is only available until tomorrow evening, with each video being pulled from its site at 8pm EST.
1. "Fingers Never Bleed"
2. "Longevity"
3. "Blue Paper"
4. "Henrietta"
5. "Devil and the Deed"
6. "No Bones"
7. "Reagan's Skeleton"
8. "Demon Road"
9. "Damaged Goods"
10. "Folk Hero Schtick"
11. "Glass of the Microscope"