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It’s Surreal: Diane von Furstenberg’s Spring Campaign Borrows Heavily From Famous Painters

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It’s Surreal: Diane von Furstenberg’s Spring Campaign Borrows Heavily From Famous Painters
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Diane von Furstenberg's Spring 2012 campaign

Does this photograph remind you of anything? The blue, cloud-streaked sky calls to mind René MagritteSalvador Dalí, and Max Ernst, while the ground and composition are a little Dalí, a little bit Giorgio de Chirico. The model hints at the work of Dorothea Tanning (who passed away Tuesday). The oval mirror covering the face? To us, it’s part Magritte and part John Baldessari (who was inspired by Magritte).

The tagline: “Be the woman that you want to be.” The ad, part of Diane von Furstenberg’s spring campaign, uses the mirrored mask to invite females to see not only the California sky, but themselves. “I like the idea of being focused on the product but in an airy way,” von Furstenberg told WWD. “I like that you can see yourself in these images. [Spring] for me is all about new beginnings.”

Who’s behind this surrealist hybrid? Photographer Camilla Akrans, working with creative agency Laird+Partners, who conceived of the image, and credit the work of Surrealist painters for inspiring it. 

 


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