On July 13, 2011, Adbusters, a magazine “concerned about the erosion of our physical and cultural environments by commercial forces,” issued a proposal for a peaceful protest on Wall Street. From that moment, the Occupy movement, as we know it, had begun. But as filmmakers Audrey Ewell and Aaron Aites learned, it started long before that. Taking their camera down to the protests, and exploring the different offshoots of the movement around the country and its underlying forces, they ended up with “99%: The Occupy Wall Street Collaborative Film,” put together by the duo with a team of almost 100 filmmakers across the country. In a phone conversation, Ewell and Aites spoke with ARTINFO’s Craig Hubert about what brought them down to the protests, the logistics of the collaborative process, and what they hope people take away from the film.
What were the origins of getting involved with Occupy and making a film about the movement?
Aaron: Well, we’re not part of Occupy.
Audrey: Essentially, we live in New York. The first few days of Occupy we really were not in tune at all. The few things I had seen in the news made me really uninterested in it. It looked like a bunch of sock puppets and people playing hacky sack, stuff like that. It wasn’t until October 1, 2011, the day of the Brooklyn Bridge march, when over 700 people were arrested on the bridge, that I really took note. At that point, I was watching a live-stream of the whole thing and I was transfixed by what I was seeing, this massive assemblage of people who were led on to the bridge and were kettled, and systematically arrested. The drama of it was so compelling — people were screaming out their names. Then the person filming it on the bridge said his battery was running out and a couple seconds later the screen went black. At this point I was completely involved in the drama, from the “there’s a crazy thing happening” perspective, you know? I flipped on the news and there wasn’t any coverage. There was a real story here that I hadn’t been getting. Whatever I had been seeing on the news wasn’t accurate. There was obviously something dramatic unfolding. Also, I was very disturbed that 740-odd people being arrested on the Brooklyn Bridge in the middle of the day was not being covered by the mainstream media outlets. I felt very uncomfortable, and compelled in that moment. I have a camera, I’m a filmmaker, I at least have the ability to record this. So Aaron and I grabbed our camera and went down and filmed. We went down to Zuccotti Park and what we saw there was simply not what we were seeing recorded. It wasn’t a planned thing at all.
When did the idea of making it a collaborative film, including all these other voices, come together?
Audrey: It was part and parcel. At that point, there weren’t many occupations around the country yet, this was very early. A lot of people had flocked to New York to be a part of this thing. What we saw when we got there were all these people from all these different areas and backgrounds standing up to tell their story. So immediately, what hit me about it was this patchwork quality, this American pastiche of voices. It had to be collaborative because that is what I was seeing there. Everybody’s voices were welcome, and it resonated with me on that level.
Aaron: We’re not really interested in a film that’s just our perspective of what Occupy was. We thought the most interesting way to do it would be to combine a bunch of subjective voices and try to find some semblance of objectivity within that.
Audrey: We also just approached it as an experiment. From day one it was, let’s set up an experimental film around this. We were standing there watching the Occupy people go through their processes, which were foreign to us, and we said, why don’t we set up a parallel but unaffiliated experiment where we don’t know exactly what their aims are, or how they’re going to go about trying to achieve those aims, but let’s set up a film based around those same principals, adjust as we go, and see if we can make a cohesive end product.
Technically, how did this work?
Audrey: I started by putting out a few press releases, mainly in film publications and through film forums, and reaching out to filmmakers that we knew. Most of the responses we were getting back were from New York and L.A., and that was not the film we wanted to make. So I started to put out press releases in more general media. At that point, we were flooded with responses — it was really overwhelming, actually. We let everyone know there were a couple of rules we were organizing this thing around. One, it wasn’t going to be propaganda. Anybody that was uncomfortable with that should leave. Quite a few people left at that point because we said this is not a pro-Occupy film, exactly — everyone’s allowed to contribute their voice, whether that’s pro or anti. The other thing we said was that the more experienced filmmakers were going to lead this process, because I couldn’t conceive of a way where we could have so many inexperienced people trying to make a film together. Making films is incredibly hard and skilled work. So we needed that guidance there. And the last thing was that anybody was welcome, as long as they would adhere to the other guidelines, whether or not they had any other film experience at all. That was interesting, incorporating them into the process.
Were they incorporated all the way through, even into the post-production process?
Audrey: No, but that’s normal for any film. There were different people involved in different stages, depending on what they were doing. We would have people help out with the social media feeds, or have graphic designers come or web developers, different people who wanted to be part of the project but didn’t want to shoot something.
How were the choices made on what to cover outside of New York?
Audrey: While it’s true that Aaron and I were guiding the process and keeping the whole thing together, others stepped forward and said, you know, I would like to do a piece on student debt. Brilliant, perfect. We wanted to look at not just what was going on with the Occupy movement, but with the underlying issues that had brought all these people there. We started this whole thing with an email list, where we said, OK guys, what are you interested in, what do you want to work on, but it got out of hand really quickly. This is where having a lot of inexperienced people involved was difficult, because people wanted to start talking about what music would be in the film. So Aaron and I made an outline and then people would step forward and say, I’ll work on this part, or somebody would say, it’s not on there, but I would like to do something with this. So in that way, it really came together in a collaborative fashion.
Aaron: Another thing that she’s not really saying is that she really organized these people into teams, so it wasn’t just one person going out and sending something back. It would be all the filmmakers from this part of the country — Audrey would coordinate them and have them work together.
Audrey: One of the interesting things we learned from this experiment was that the only way for us to be effective in what we were doing was actually to have a very strict hierarchy. What it came down to was, because it had so many moving pieces, it needed really centralized oversight. Consensus was not an option for us. It was not effective, and almost immediately we got rid of it.
Aaron: But that’s just for us.
What do you hope people take away from the film?
Audrey: We’ve seen a really big interest from two different groups. The baby boomers, actually, are hugely interested in the film, the people who were there in the ’60s and the ’70s. They went through their social unrest, their protest movements and anti-war movements, and they’re really fascinated by this. For the most part, they weren’t out there in the squares, or in the parks, but they have a lot of curiosity about it. They want to know what’s going on. What’s happening now. The other groups that are interested are obviously people involved in Occupy, but then other younger people also, who have that mentality, the energy and spirit of change. With them, it’s really different. They tend to know more about what was going on, because they’re probably watching more things on the Internet, whether it’s live streaming or other alternative media sources. They’re more current. But I think what everyone is wondering, at this point, is: What’s happening now? What’s happening at this point? Our hope is that people are going to go to this film, watch it, and first get that framework that they need. What happened? Not just with the movement, but what happened with the country? How did we get here?
Aaron: The goal from the very beginning was to make something that everyone could understand and have a clear view on exactly what it is and what it was. We wanted it to be a very inclusive film, so literally anyone could sit down and watch it and get a clear understanding of the entire movement, why it came into existence and what it did. If you were just watching the news back at home, you weren’t able to have a clear understanding of what it was at all.
Audrey: The question becomes: Are the problems still there? What’s going on now? We’re hoping people will watch this and come out of it going: What works? What didn’t work? How do we address the issues that are still very much present?
“99%: The Occupy Wall Street Collaborative Film” is screening on June 14 at New York’s IFC Center as part of the Human Rights Watch Film Festival.